新媒体视野下大学生舆情引导机制研究

Study of Guidance Mechanism of Public Feelings of College Students in the Perspective of New Media

随着大学生与新媒体日渐水乳交融,新媒体已经深刻地影响着大学生舆情与传播状况,其特有的传播特性对大学生舆情监控提出了新的挑战。文章引用SCP范式,立足于新媒体环境这一结构基础,总结大学生舆情行为特征,探究新时期大学生舆情引导机制,以确立良好的行为绩效。

Along with the perfect harmony with college students, new media have influenced students＇ feelings and communication conditions profoundly. Their typical features of broadcasting present a new challenge to monitoring of students＇ public feelings. Based on structural foundation of new media environment,this paper conducts SCP paradigm to summarize behavior characteristics of public feelings.Then it explores the guidance mechanism of public feelings of college students in the new era so as to establish a good performanceof behaviors.