提高啤酒企业市场竞争力的根本在于加强企业内部管理

通过对目前啤酒市场竞争现状的分析，指出啤酒企业要在市场竞争中求得生存和发展，就必须全面提高企业自身的市场竞争能力。然而一味地围绕市场而救市场是当前不少企业存在的误区，市场竞争力的根本在于加强企业内部管理，并指出了加强企业内部管理的有效方法。

to the analysis of the present statue of the brewery market competition, the article pointed out that a brewery enterprise must promote its own competition power so that it can survive and develop in the market.But it is too enough tO follow up the maret and accept it to win more market shares, the power of competition roots in strengthening the interior management and administration of the enterprise. At the end of the article, it states the effective means to strengthening the management of the enterprise.