重大体育赛事网络营销行为的法律问题研究

Study on Legal Issues of Network Marketing Behavior in Major Sports Events

分析了重大体育赛事"隐性技术营销"涵义、"隐性技术营销"手段,对"隐性技术营销"法律问题进行分析,旨在对重大体育赛事传播侵权行为找到正确适用法律,准确确定法律责任。

This paper implicates the meaning of＂network marketing behavier＂in major sports events,aiming to find the correct application of the law for this kind of issues.