轿车个性化色彩设计

Passenger Car Individualized Color Design

文章以功能需求、环境需求、对象需求、安全需求与流行色彩需求5个角度为切入点,对当代轿车个性化设计原则展开深入分析,并从多元化、差异化、经济化、地域化、流行化、安全化及品牌个性化等多方面阐述了轿车个性化设计要素,希望能有效迎合当代消费者的审美趋向,满足更多消费者的实际需求,促进轿车市场的良性竞争。

This paper introduces the individualized color design of update passenger car from the requirements of function,environment, object, safety and popularized color, at the same time illustrates the individualized elements of passenger car from the aspects of diversification, difference, economy, localization, popularization, safety and brand individualization, to go along with the aesthetic tendency, meet the actual demands from the customers, encourage the positive competition in the passenger car market.