基于AHP群决策法的市场实验技术研究与应用——以家用新能源汽车消费者决策模型为例

An experimental market research and application on group decision-making method based on AHP:Taking new energy household automotive consumers' decision-making model as an example

市场实验技术是科学实验从研究自然转向研究社会经济的一项新技术。该文以AHP群决策法用于新能源汽车消费者决策分析为例,探索用于市场营销领域的实验技术方法,以期促进推动实验技术在经济管理领域的运用。介绍了基于AHP法的实验方法和实验模型的构建,对实验结果进行了分析。

Market experimental technique marks the shift of scientific study of natural to social economy .This paper applies the AHP group decision making method to new energy household automotive consumers ’ decision-making and explores the experimental techniques for marketing ,so as to promote the application of experimental techniques in the field of economic management .