义乌文化产业可持续发展研究

Research on the Sustainable Development of Cultural Industry in Yiwu

丰厚的文化积淀与重视文化的优良传统、"政府发动机"的推动和迅速增长的城市经济实力等是义乌文化产业快速发展的原因,但义乌文化产业存在着主体产业整体素质不高,缺乏自主品牌和核心品牌、市场制度不够完善、资本市场和人才发展环境不尽理想、文化消费观念较落后、文化消费需求不旺等问题,认为可以通过培育文化主体、打造文化品牌,完善市场制度、加快培育资本市场和人才发展环境、挖掘文化资源、培育文化消费观念等途径解决。

The rapid development of cultural industry in Yiwu can be attributed to the rich cultural heritage, the good tradition of attaching importance to the cultural, the driving of the ＂government engine＂ and the rapid growth of the economic strength of the city and other reasons. But the overall quality of the main industry among the cultural industry in Yiwu is not high. The independent brand of cultural products is less and the brand awareness is not high. The market system is not perfect. The capital market and talent development environment is not ideal. Cultural consumption idea is relatively backward and the cultural consumption demand is not flourishing. For solving these problems, we should cultivate cultural subjects, build cultural brand, perfect market system, accelerate the development of capital market and talent development environment, and excavate culture resources, foster the concept of cultural consumption and so on.