摘要
在构建评价指标体系及确定各层次指标权重的基础上,运用层次分析法(AHP)对福建省滨海旅游资源进行综合评价,认为福建省滨海旅游资源价值高、生态环境较好,具有一定的知名度,但是其旅游资源完整度差、从业人员素质不高,缺少配套旅游设施,为此,提出的开发策略是:进行科学的滨海旅游规划,明确发展方向;深挖资源价值,构建滨海旅游产品开发体系;加大资金投入,完善滨海旅游基础设施;整合滨海旅游资源,加强区域旅游合作;加强滨海旅游人才培养,提高旅游服务质量,以期为福建省发展滨海旅游提供参考.
After the construction of an evaluation indicators system and the determination of the weight for each level of indicators, a comprehensive evaluation is made of the coastal tourism resources in the Fujian province by adopting the AHP method, which finds that the tourism resources are of a rather high value with a fame to some degree; yet it is lacking in the integrity of tourism resources and the staff engaged in tourism are of a poor quality and the supporting tourist facilities are too scarce. The following development strategies are thus proposed: a scientific planning of the coastal tourism and the clarification of the developing direction; an in-depth exploration of the resources value; the construction of a development system for the tourism products~ still stronger tourism investment to improve the tourist infrastructure; the integration of coastal tourism resources and the reinforcement of regional cooperations to efforts being stepped up to train tourism talents and to enhance service quality in tourism.
出处
《内江师范学院学报》
2014年第6期71-75,共5页
Journal of Neijiang Normal University
关键词
层次分析法
滨海旅游资源
开发策略
福建省
AHP
evaluation of coastal tourism resources
development strategies
Fujian Province