论社区教育的品牌价值

On the Formation of Community Education Brand Value

社区教育品牌价值是指社区教育品牌产生的社会效益,对提升公民素质、推动学习型社会建设发挥着积极作用。其重要特征是示范性和恒久性,其形成基础是受众的多寡、经费的投入、资源的支撑和宣传的力度,其形成过程是社区教育服务居民过程中产生的效用及在和谐社区建设、学习型社会建设中产生的效用。

The community education brand value refers to its social benefits, which play an active role of improving the quality of citizens and promoting a learning society. Its important features are exemplary and permanent, whose basis is the amount of the audience, investment funds, resources support and advocacy potency dimension. In the formation process, the effect is generated in residents’educational service and a harmonious community building as well as learning social construction.