《国际市场营销学》培养国际化商务人才的探索——以广西师范大学为例

Exploration into International Marketing's Cultivation of International Business Talents——Take Guangxi Normal University as an Example

随着我国国际贸易活动剧增,社会需要大批既精通英语又了解国际经贸知识的人才。《国际市场营销学》作为商务英语跨学科专业的必修课程,对其定位已经不能简单从传统的经济管理类课程来界定,而更应该从一个全方位的市场需求角度,讨论其在商务英语学科下,采用双语教学的建设意义。笔者基于自己的国际市场营销学教学经验,对双语教学理念运用到该学科提出了自己的看法和意见。

Along with the increasing international trade activities in China, the Chinese society is in need of a large number of talents who are proficient in English and familiar with the knowledge of international economy and trade. As a required course of the interdisciplinary major of business English, International Marketing can no longer be positioned as a simple economic management course. Instead,it is more necessary to discuss the constructive significance of the course＇s adoption of bilingual teaching from an all-dimensional perspective of market demand. In this paper, the author proceeds from her experience in teaching International Marketing to put forward her own views and opinions on applying the idea of bilingual teaching to the course.