法国葡萄酒旅游进入中国市场的前景探析

The Prospect and Analysis of French Wine Tourism in China

中国旅游,特别是出境游高速发展;游客对海外高端、个性化的旅游市场的需求也越来越大。葡萄酒旅游作为出境游的高端特色项目之一,得到市场的追捧。文章通过从葡萄酒旅游的文化内涵、葡萄酒旅游现状以及法国葡萄酒旅游的特色与市场分析等方面进行探讨,认为法国葡萄酒旅游在中国的市场开发前景广阔。

China＆#39;s outbound tourism has been developing rapidly ,and its tourists＆#39;demands for high-end,per-sonalized overseas travels are also increasing .As one of the high-end travels,wine tourism is gaining growing attention of Chinese tourists .This paper analyzes the market prospects of French wine tourism through explora-tion of its cultural connotation ,present situation ,characteristics and market .