综合价值评估法在电力企业客户细分中的应用

Application of synthetic value valuation method in power enterprise customer segmentation

对电力客户进行细分,有助于电力企业更好的了解客户,为电力客户制定差异化服务策略,最大程度满足客户需求,达到公司、客户双赢局面。因此文中运用客户综合价值评估方法建立了客户细分模型,构建了基于客户综合价值的细分指标体系,运用熵权法和专家经验相结合的方式得出指标的综合权重,最终得出细分结果,为供电局制定个性服务策略提供辅助支撑。

Subdivided for electricity customers, helps power enterprises better understand customers , develops differentiated service strategy for electricity customers, maximum extent to meet customer needs, to achieve company, customer win-win situation. In this paper, the use of customer synthetic value valuation method to establish a customer segmentation model , constructed a segmentation index system based on the customer synthetic value valuation , the use of a combination of Entropy Method and expertise to derive indicators integrated weights, and ultimately arrive the subdivision results, provide auxiliary support for the power supply bureau developing personalized service strategy.