物流营销专业大学生就业能力研究

Research Into Employment Ability of College Students of Logistics Marketing Major

文章通过对物流营销专业毕业生进行广泛的问卷调查,运用层次分析法构建了物流营销专业学生的就业能力模型。该模型由实践经验、专业技能、个人特质、求职能力、就业指导等五个维度构成。通过对数值的分析,得出了物流营销专业毕业生的就业能力概况。

Through a wide questionnaire survey of graduates of logistics marketing major, this paper constructs students＇ employment ability model with the analytic hierarchy process （AHP）. The model is made up of practical experience, professional skills, personal traits,job- hunting ability and employment guidance, and concludes the general situation of the employment ability of logistics marketing graduates.