外语类院校公共关系专业创新实践教育研究

Innovational Practice Education of the Public Relations in Universities of Foreign Language

在国际化人才培养的视角下,以广东外语外贸大学涉外公共关系专业教育教学改革实践为例,总结公共关系专业课程改革的成功经验,探索公共关系专业大学生创新能力培养的路径与方法,以及如何实现与市场公关人才需求的完全对接等。在此基础上,提炼国际化公共关系专业人才创新与培养的教育教学理论,并为开设公共关系专业的外语类院校,提供公共关系课程改革的理论基础,为制定该专业学生创新精神的培养提供明确指导方向,也为引导当前公共关系行业健康发展,提供智力支持。

In the context of international talent cultivation, drawing evidence from the reform practice in the international education of Public Relations in Guangdong University of Foreign Studies, we summarize successful experience in the cur-riculum reform about the Public Relations, explore its methods and ways of achieving completely the requirements for talents on the market, etc. On this basis, we reifne the theory of innovative talents’ education and teaching of the international Public Relations, provide the theoretical basis of curriculum reform for the university with such a course, provide clear direction to the students involved, guide the current industry of Public Relations toward healthy development and give intellectual support to it.