基于商业生态系统的技术创新与商业模式创新耦合机制研究

Research on the Coupling Mechanism Between Technology Innovation and Business Model Innovation Based on the Business Ecosystem

探讨技术创新与商业模式创新的耦合机制,对提高企业竞争力具有重要意义。商业生态系统中企业技术创新与商业模式创新的耦合体现为"push-pull"机制,即技术创新推动商业模式创新,同时商业模式创新拉动技术创新。以苹果公司为例,深入揭示两种创新耦合机制的形成和存在机理,以对企业创新提供参考和借鉴。

The coupling mechanism between technology innovation and business model innovation is analyzed in this paper . The results show that ,in the business ecosystem ,the coupling mechanism could be depicted by the＂push-pull＂ mecha-nism ,w hich means that technology innovation pushes business model innovation w hile business model innovation pulls technology innovation ;the coupling mechanism plays an important role in improving competitiveness for enterprises .Final-ly the case analysis involving the coupling process of Apple＇s technology innovation and business model innovation has been adopted to further reveal the formation and existence of the coupling mechanism ,with the aim of providing positive inspira-tion and reference for Chinese enterprises＇innovation activities .