江苏省农村家庭文化消费结构及影响因素研究——苏南、苏中、苏北地区的比较

Jiangsu Province Cultural Consumption Structure of Rural Households and ItsInfluencing Factors——Southern,Middle,Northern Comparison

随着经济发展,人们对文化消费的需求日渐增长,农村拥有庞大人群,对农村文化消费的研究具有重要现实意义。笔者利用对江苏省474个农村家庭的调查资料,从文化消费低支出、中等支出、高支出3种支出结构,基础类、娱乐类、发展类3种层次结构,教育消费、文化娱乐活动消费、文化娱乐产品消费3种形态结构3个方面探讨江苏省不同地区农村的文化消费结构及其差异性,并从家庭和社区2个方面分析其影响因素,提出加强农村教育投入,保障农村居民收入持续稳步增长,加强政府及相关部门投资3个方面的建议以促进文化消费结构合理化。

With the development of economy, people＇s demand of cultural consumption is increasing. Rural areas have large populations, the study on rural cultural consumption has important practical significance. We used Jiangsu Province 474 rural households survey data, from a low of cultural consumption expenditure, moderate spending, high spending three kinds of expenditure structure, the base class, entertainment, the development of class structure of three levels, consumer education, culture and entertainment consumption, three forms of cultural entertainment product consumption structure of three aspects discussed different rural areas of Jiangsu Province, structure and diversity of cultural consumption, and from the two aspects of family and community analysis of the influencing factors, proposes to strengthen investment in rural education, rural incomes continued protection steady growth, strengthen the government and relevant departments invested three aspects of the proposal in order to promote cultural consumption rationalization of the structure.