公共外交的跨国公司载体:热话题与冷思考

Multinationals as Carriers of Public Diplomacy:Hot Topic and Sober Thoughts

总结和归纳外国跨国公司为"赢取中国心"的对华公共外交实践及其基本模式,可以为开发中国公共外交的跨国公司载体提供借鉴。考虑到中国崛起的大背景和中国企业特别是国有企业在国外遭遇的政治疑虑,我们或许仍处在公共外交跨国公司资源的培育阶段,过早的强制性使用只怕会拔苗助长,既难以取得效果反而进一步损及了经济利益。

Reviewing and summarizing the practice of public diplomacy and basic models of foreign multinationals' efforts to 'win the heart of China' can provide lessons for China to develop multinationals as public diplomacy carriers.Given the general background of China's rise,and the fact that Chinese enterprises,SOEs in particular,are facing serious political concerns in foreign countries,corporate public diplomacy is probably still at the embryonic phase.Premature mandatory utilization might only prove to be counterproductive,and further damage their economic interests.