英国HND职业资格证书课程与中国高职课程的课程标准比较研究——以市场营销专业《市场营销原理》课程为例

Comparative Study on Curriculum Standard Between British HND Unit and Higher Vocational College Course of China——Taking the Course "Marketing Principles" of Marketing Major for an Example

以市场营销专业《市场营销原理》课程为例,对英国HND(5级)课程标准与国家示范性高职院校北京信息职业技术学院的课程标准从课程目标、课程内容、课程考核与评价以及指导四部分进行比较分析。我国高职院校课程标准应以职业能力为目标;在课程内容设置上,应将具体的知识点进行详尽的列示,对于教师如何组织教学不做过多限定;在课程考核上,建议将素质教育方面的目标融合在职业能力中,并划分出不同的等级,给出具体的考核标准。

Taking the course ＂marketing principles＂ of marketing major for an example, the curriculum standard between the British HND（level 5）and Beijing Information Technology College which is one of the national demonstrative higher vocational colleges are compared and analyzed, from four parts including the course goal, the course content, the course assessment and the course guidance. For Chinese higher vocational college, the goal of curriculum standard should be based on the occupation ability;on the setting of the course content, the detailed knowledge should be listed;don＇t give too many limits on teacher＇s organization of teaching;on the course assessment, it is suggested that the quality education target is fused into the occupation ability, and divided into different classes and given specific assessment criteria.