基于SWOT分析的辽源市旅游业发展对策研究

On Liaoyuan City Tourism Development Strategy Based on SWOT Analysis

旅游业已成为吉林省辽源市的支柱型产业,随着吉林省第三产业的大力发展,辽源市依托自身特有的本地民族文化,辽源市的旅游业发展已经取得了一定的成绩。然而在发展中却遇到了各种问题及制约因素。本文先分析辽源市旅游产业发展的现状,同时采用SWOT分析方法对辽源市旅游业发展过程中存在的优势、劣势、机遇和以及所面临的挑战,提出发展辽源市旅游业的对策建议。

The tourism industry has become the pillar industry of Liaoyuan city in Jilin Province, with the development of the tertiary industry in Jilin Province, Liaoyuan City, relying on the development of the local culture of Liaoyuan city tourism industry itself has made certain achievements. However, in the development has encountered various problems and restricting factors. This paper first analysis of the current situation of the tourism industry in Liaoyuan, and at the same time, by using the method of SWOT, analysis the advantages, disadvantages, opportunities and challenges in the course of Liaoyuan city tourism development, provides some countermeasures.