基于体育消费潜力对体育产业发展的研究

Analysis of Development of the Sports Industry Based on the Potential of Sports Consumption

运用文献资料法、问卷调查法、访谈等研究方法,对唐山市城镇居民的体育消费情况进行分析研究,结果表明,体育消费与城市经济发展情况、人均收入、职业、年龄等指标有着密切的关系。市民对体育消费认知上持肯定态度,体育消费观趋于理性。居民的消费动机呈多元化态势。建议:确立唐山区域经济良好地区作为体育产业发展的重点;发挥唐山地域优势,打造体育产业的多元化发展。

A survey about Tangshan people＇s sports consumption is conducted through the methods of documentary,questionnaire and interview.The results of the survey show that the sports consumption is related to such factors as the city＇s economic development situation,the per capita income,occupation and age.The citizens hold a positive attitude towards the sports consumption and the view of consuming on the sports is becoming more and more rational.The motivation of the citizen＇ s consumption is becoming diversified.With consistent development of the city＇s economy,the potential of the sports consumption is becoming more and more obvious,which plays a significant role in the development of Tangshan＇s sports industry.It is suggested that we should consider the economically well-developed areas of Tangshan as the main focus of sports industry development;exert the territory advantage of Tangshan,and stimulate the diversified development of sports industry..