我国入境旅游客源市场特征研究

Analysis on Characteristics of Inbound Tourism Markets in China

入境旅游客源市场的快速发展是我国入境旅游业发展的重要源泉。本文以来华外国旅游流作为分析对象,运用地理集中指数、客源市场竞争态模型等分析方法,定量研究了2001-2011年我国入境旅游客源市场的特征。结果表明:我国入境旅游核心客源市场分别是韩国、日本、俄罗斯、美国。其中,日俄美三国市场占有率总体呈现下降趋势;韩日美三国市场增长率总体也呈现下降趋势;2002-2011年我国入境旅游客源市场竞争格局处于不断变化中,且变化较大;我国入境旅游客源市场在空间上主要集中在幼童市场和瘦狗市场,而在明星市场和金牛市场的分布则较少。

The inbound tourism benefits significantly from the rapid development of tourist market of inbound tourism in China. Taking the foreign tourist flow as analysis object, characteristics of inbound tourism markets in china are analyzed quantitatively by using geography concentration index G and tourism market competition state model. The results are as following ： The core markets of inbound tourism in China are Korea, Japan, Russia and US. The market share of Russia, Japan and US emerge decline trend, and the market growth rate of Korea, Japan and US appear descend trend, too. The structure of inbound tourism market in 2002 -2011 in China is continuous changing. The space of inbound tourism market mainly focus on the children market and thin - dog market, and less focus on star market and golden -cow market.