出版发行企业激励机制的经济学分析——基于委托-代理理论的视角

An Economics Analysis of Incentive Mechanism of Publishing Enterprises

从委托-代理理论的视角探讨出版发行企业如何设计有效的激励机制,认为出版发行企业设计激励机制需要注意几个问题:一是激励必须考虑员工的努力成本,通过降低努力成本降低企业的激励成本;二是员工的风险态度对激励机制有重要影响,调整报酬结构使之对应员工的风险态度,能够提高激励强度和激励效率;三是绩效考核指标设计要结合工作岗位,适用性强的考核指标可以降低激励成本。

Based on the principle-agent theory, this paper researched how to design effective incentive mechanism for publishing enterprises, and the results are listed as follow. Firstly, incentive must take the staff＇ s effort cost into consideration, and incentive cost will reduce with the reduce of effort cost. Secondly, person＇ s attitude toward risk is an important fact for applying incentive mechanism, and adjust it to correlated the compensation structure will improve the intensity and efficiency of incentives. Thirdly, designing the performance evaluation indicators should consider one＇s post, with applicable evaluation index reducing incentive cost.