数字时代的按需出版发展探析

On-Demand Publishing:an Indispensable Publishing Form in the Digital Era

在数字时代,传统出版越来越步履维艰,数字出版虽有急速发展的趋势,但目前的盈利依然不尽如人意。新的理念和技术带来了新的出版模式——按需印刷,它与传统出版、数字出版相互补充,带来新的出版和营销模式。

In the digital era, while traditional publishing is facing more and more challenges, digital publishing on the other hand is enjoying a speed-up development. However, the current profit is still notas expected. New concept and technique has brought new trend for the publishing industry-the on-demand publishing. Being compliment for traditional and digital publishing, on-demand publishing has showed a brand new publishing and marketing mode to us.