我国新闻出版业国际竞争力与影响力提升策略研究

The Suggestions for Improving the International Competitiveness and Influence of China's News and Publishing Industry

近年来,我国新闻出版业国际竞争力与影响力虽有所提升,但与美国、英国等强国相比,整体水平仍然非常有限,走出去处于初级发展阶段。为了扎实推进社会主义文化强国建设,实现中华文化的繁荣发展,我国必须稳步推动文化产业主力军——新闻出版业的健康、有序、快速发展,提升产业国际竞争力与影响力,真正实现走出去。在此过程中,作为产业微观主体的企业应通过培育要素资源、树立品牌意识、完善管理机制等手段全面夯实自身实力;作为沟通政府与企业的中介,行业协会应扮演好监督者、协调者和服务者的角色;作为产业发展的宏观规划者,政府的工作重点在于优化对产业发展的调控、监管、扶持以及驱动职能。

In recent years, Chinese news and publishing industrycs international competitiveness and influence has witnessed a high speed growth. Yet the great disparity exists when compared with the USA, the UK and other developed countries, so that the development of going global is still in the primary stage. To improve Chinas cultural soft power and achieve the prosperity of Chinas culture, we have to make greater efforts to upgrade the international competitiveness and influence of the news and publishing industry and achieve the goal of going global in the real sense. In this process, as the micro-body of the industry, the enterprise should enhance its own strength by making full use of the resources, strengthening the brand consciousness and optimizing the management mechanism, etc. The industry association, as an intermediary between the government and the enterprise, should effectively play the role of the supervisor, the coordinator and the server. As the macro-planner of the industry, the government should focus on optimizing the functions of industrial regulation, supervision, subsidization and encouragement＇.