外语职业教育对宁波城市品牌提升的效用研究

The Effectiveness Study of Foreign Language Vocational Education on the Promotion of Ningbo Urban Brand

外语职业教育是展示城市文化品位和国际影响的有效平台,能增强一个城市核心竞争力,塑造优质的城市品牌形象。基于宁波市外语职业教育发展现状,提出外语职业教育的四层次目标和具体实施路径,并将其应用于宁波城市品牌形象的营销实践,从而不断增强宁波"国际强港、智慧城市"的知名度和美誉度。

The effectiveness of foreign language vocational education plays an irreplaceable role on the promotion and marketing of the urban brand. This essay analyzes the integral idea of how foreign language promotes the urban brand of Ningbo. The training target of the foreign language vocational education has four levels, and each of the level has a particular way which aims at the construction of the urban brand. Since the characteristic of foreign language vocational education is teaching, the writer presents the concrete methods of the promotion of the urban brand combined with the position of Ningbo urban brand in focusing economy and cultural image, which tries to build the urban brand of ＂strong international harbor city of wisdom＂.