摘要
德成同城化背景下,德阳旅游如何跟进、积极融入,本文提出其一要主动融入、大步跟进,并从规划对接,“谋而后动”;其二资源整合。开发产品;其三拓展市场,整合营销;其四市场的共享与维护,明确的“市场定位”,坚持自身的“特色”等策略思考;也对德阳旅游面临瓶颈和严酷现实问题也作了强调。
Under the urban integration of Chengdu City and Deyang City, how does the tourism in Deyang City follow and integrate? This paper puts forward four countermeasures and concepts: to actively merge into it and strode towards it, and planning and docking with the actions followed by the plans; to integrate the resources and develop the products; to expand the market and integrate the market; to share and fix the market with certain market orientation and to maintain the city' s self features, so as to emphasize the bottleneck the tourism met in Deyang City and the harsh and real problems.
出处
《装备制造与教育》
2014年第2期63-68,共6页
Equipment Manufacturing and Education
基金
2013年度“成都经济区建设与发展”专项课题成果,项目批准号:DY13D035
关键词
德成同城化
德阳旅游
融入
定位与特色
urban integration
tourism in Deyang
integration
orientation and feature