浅析我国电力需求侧管理的营销策略

Analysis on Marketing Strategy of Electric Power Demand Side Management

由于经济的快速增长,我国电力供需矛盾日益凸显。为缓解供电紧张的局面,我国引入了电力需求侧管理这一理念。近年来,我国在电力需求侧管理方面取得了一定的成绩,积累了一些经验。但在实施过程中仍然存在着一些问题,这些问题不仅制约了电力需求侧管理发挥其应有的作用,同时影响了我国电力行业健康稳定的发展。文章主要从营销策略的角度对改善我国电力需求侧管理进行分析。

Due to the rapid economic growth, China＇ s electric power supply and demand contradiction is highlighted. To ease the tight supply, electric power demand side management is introduced to China. In recent years, power demand side management of our country has made certain achievements and has accumulated some experience. But some problems still exist in the process of implementation. These problems not only restrict the power demand side management, but also affects the stable development of the electric power industry in our country. Based on the marketing strategy, this article mainly analyzes electric power demand side management.