网络理财探析

Analysis of Internet Finance

网络理财是指投资者使用电脑或移动终端基于互联网对理财产品进行买进、卖出或转让的行为，其目的是使投资者的投资保值、增值的一种行为。我们通过对网络理财产品进行SWOT分析，对比网络理财与其他理财产品，给出了网络理财产品健康发展亟需解决的问题和建议。此外，种类繁多的网络理财企业难免良莠不齐，银行的加入和反击也将改变市场的格局，这些都需要政府监管部门加大监管力度和网络理财的行业自律，这样才能使网络理财得到良性发展，一个多元化发展的网络理财时代必将到来。

Internet finance means investor use computer or mobile terminal according to internet to buy, sale or transfer finance product to keep their capital grow or maintained. We has a SWOT analyze to it, and compare it with other finance product. At last, we give the urgent＇ problems and suggestions for China＇ s internet finance products＇ good development. In addition, it is hard to avoid good or bad for a great variety of the internet finance corporations in this market. With the bank attend and strike back in this market, the market＇ s pattern will be change. These need government＇ s regulators increase supervision, also corporations＇ self-disciplines. Then this market will get a good development and a diversified internet financing times will definitely arrive.