企业社会责任激励制度研究——基于新制度经济学企业理论

The Study of Corporate Social Responsibility Incentive Institution——Based on the Corporate Theory of the New Institutional Economics

企业在承担社会责任时由于存在"搭便车"问题,缺乏主动承担社会责任的动力,运用新制度经济学企业理论分析了其原因。而且,为了解决这一问题,设计了一种制度以激励企业能够积极主动地承担起社会责任,同时证明了在确定性环境和不确定性环境下这种制度的纳什均衡都可以实现帕累托最优。

Because of the ＂free rider＂ problem,the corporate lacked of the initiative when they had to undertake the social responsibility.Basing on the corporate theory of the new institutional economics,the reasons were analyzed.Moreover,to solve this problem,an institution to incent corporations to undertake proactively social responsibility was designed and such an institution was proved to realize the Nash equilibrium can be achieved Pareto optimality not only in a deterministic environment but also in the uncertain environment.