VMI下供应链销售回馈和惩罚激励机制研究

Study on sales Rebate and Penalty Incentive Mechanism of Supply Chains under V MI Mode

将VMI技术引入到供应链中,考虑由一个供应商和一个零售商组成的简单二级供应链,建立了与零售价格及销售努力相关的随机需求下的供应链决策模型。以集中式供应链的最优相关决策为基准,提出并证明基于销售回馈和惩罚策略下的批发价格契约能够实现供应链的协调,最后进行了简单的数值算例分析。研究表明:在该契约下,零售商愿意接受的批发价格会有所提高;当销售回馈和惩罚因子给定时,供应商可以通过对目标销售数量的调整实现供应链利润的任意分配,但只有当目标销售量处于一定范围内时,供应链的协调才是真正有效的。

In this paper, we introduced the VMI system into the supply chain and considering a simple two-echelon supply chain composed of a supplier and a retailer, built the supply chain decision model under stochastic demand that incorporated the retailing price and sales effort. Then on the basis of the optimal decision-making of a centralized supply chain, we proposed and proved that the wholesale price contract based on sales rebate and penalty policy could coordinate the supply chain and at the end, demonstrated the claim in a numerical example.