非常规突发事件中微博舆论的“蝴蝶效应”——以“雷政富不雅视频事件”为例

“Butterfly” Effect in Unconventional Emergency in Public Opinion of Microblog——Taking “Lei Zhengfu Issue” as an Example

近几年微博中不断出现的非常规突发事件日益成为人们关注的话题。这些事件借助微博平台不断扩散和发展,最终对整个社会造成巨大影响力,引发"蝴蝶效应"。针对这一现象,以"雷政富不雅视频事件"为例,运用传播学的观点和方法,分析微博舆论中"蝴蝶效应"产生的原因、"蝴蝶效应"所需要的变量以及在微博语境下的表现。

Over the past five years, the constant occurrence of unconventional issues has attracted much public concern in microblog. By the means of microblog, those issues have been widely spread, which makes a huge effect on the whole society and forms a ＂butterfly＂ effect. In response to this phenomenon, the ＂butterfly＂ effect in microblog is analyzed. Taking the ＂Lei Zhengfu issue＂ as an example, the causes, variables needed and rep- resentation under microblog context of ＂butterfly＂ effect are analyzed by means of opinions and methods in com- munication study.