韩国电视公益广告主题变迁与发展

The Change and Development of Television Public Service Advertisement's Theme in South Korea

在信息化不断发展的今天,公益广告作为社会发展的产物,在一定程度上反映的是一个国家某一时代所特有的文明及文化。韩国作为世界上经济发展较快的国家之一,在最近10年的发展中,国家的综合实力有了明显的进步,但是在发展的同时也会伴随着一定的弊端。随着社会整体的改变,韩国公益广告也相应的在主题上有所变迁,对社会现实进行了良好的引导作用。

Nowadays, in an age of continual development of informatization, public service advertising as a product of social d evelopment, to a certain extent, reflects the unique culture and civilization of a certain era of a nation. South Korea, a s one of the fastest developing countries in the world, has witnessed noticeable improvements in its comprehensive strength after the recent 10 years＇ development. However, with the fast development, some drawbacks also exist. With the overall change of the society, South Korea＇ s public service advertisement also has a corresponding chang e in the theme. It plays a good role in guiding the social reality.