网络动画盈利模式的比较研究

A Comparative Research on Web Animation Profit Model

近年来,随着视频网站的增加,网络动画异军突起,发展迅速。但由于网络本身是一个"免费、共享"的公共平台,因此,如何建立有效的网络动画的盈利模式是目前相关企业普遍关心的问题。文章通过对美、日、韩动画产业盈利模式的比较,并结合我国相关动画企业的一些经验,归纳了我国目前网络动画的几种盈利模式。文章指出:对网络动画盈利模式的探索不仅有利于促进我国动漫产业的发展,而且对于打造具有中国特色的动画产业有着重要的意义。

In recent years, with the increasing in video sites, web animation has been booming and developing rapidly. However, due to the network itself as a ＂free sharing＂ common platform, therefore, how to establish an effective web animation profit model is an issue of common concern by related companies. This paper compares the U.S., Japan and South Korea＇s animation industry profit models, combined with some experience of animation-related enterprises in our country, summed up several profit models of our current web animation. This article points out： the exploration of web animation profit model will not only promote the development of our animation ＆ comic industry, but also has an important significance for building with a Chinese characteristics animation industry.