摘要
文章基于产品管理概念,通过对产品开发的整个生命周期中的各个环节:产品战略、产品市场、产品需求、产品规划、产品开发、产品上市、产品市场生命周期管理,中对产品本身和市场及消费者的心理需求的研究,分析产品在整个生命周期中不同阶段与设计心理战略之间的联系,达到使设计更人性化的目的。
This articte is based on the product management concepts, by researching the requirements of the product itself, the marketing and the psychological needs of consumers from various parts of the whole product developing life cycle, including product strategy, product marketing, product requirement, product planning, product developing, product introduction, Product Life-Cycle Management, analyzing the contract between the product among different stages of product life cycle and the design psychological strategy, to achieve the purpose of making a design more humanized.
关键词
产品开发
产品生命周期
设计心理
product development
product life cycle
design psychology