会展业标准化建设路径分析——广东现代会展管理有限公司借力标准化走向成功

Analysis on Standardization Construction for Conference and Exhibition Industry——Standards Backs GDME's rode to success

我国会展业发展出现瓶颈的重要原因之一,就是标准化工作相对滞后。开展标准化建设是支撑和引领会展业规范化、规模化、品牌化发展的基础。文章基于广东现代会展管理有限公司标准体系的创建和应用,初步探讨会展企业标准化建设路径,为会展企业实施标准化管理提供借鉴。

The bottle neck of China＇s exhibition industry development results from the relatively lagging standardization. The construction of exhibition industry standardization is the foundation for supporting and leading to the standardized, large-scale and branding development. Based on the construction and application of the standards system of Guangdong Modern Convention Exhibition Management co., LTD., the paper explores the standardization construction way of exhibition enterprises, providing reference for exhibition enterprises in implementation of the standardized management.