高校虚拟社区冲突主体分类及其行为特征分析被引量：2

Research of Subject Classification and Its Behavioral Characteristic in University Virtual Community Conflict

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摘要高校虚拟社区是高校网络舆情管理工作和思想政治教育的主阵地,而当前高校虚拟社区主体冲突逐步显现并升级。本文基于冲突理论和沟通理论,以学生与相关主体冲突为视角,探讨了高校虚拟社区冲突主体分类及其行为特征,并从三个方面分析了高校虚拟社区冲突产生的主要原因,以期为进一步提高高校网络舆情管理工作的有效性提供参考。 The university virtual community is the main platform for on -line public opinion management and students＇ political education of colleges and universities. At present, the subject conflicts appear gradually and upgrade in the university virtual community. Based on the conflict theory and communication theory, this paper discusses the subject classification and its behavioral characteristic in the university virtual community from the perspective of conflict between college students and related subjects. And it also analyzes the main reasons of the conflicts in the university virtual community from three aspects in order to provide the reference for improving the effectiveness of university on - line public opinion management.

作者范高社闫小明

机构地区西安交通大学人文社会科学学院

出处《西安交通大学学报（社会科学版）》 CSSCI 北大核心 2014年第4期111-115,共5页 Journal of Xi'an Jiaotong University：Social Sciences

基金陕西省教育科学十五规划项目(SGH12252)

关键词高校虚拟社区主体分类行为特征原因分析 university virtual community conflict subject classification behavioral characteristic reason analysis

分类号 G203 [文化科学—传播学]

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