微观消费理论的新儒学诠释

Explanation on Micro Consumption Theory Thru Neo-Confucianism

对微观消费理论的新儒学诠释是从人开始谈起 ,而后再展开及於微观消费理论的标的函数与限制条件。消费者的欲望是无穷的 ,其正确的方式应是从跨越期间性能更好的新产品可以取代旧产品 ,或从不取代任何旧产品的新产品之出现角度去加以处理。其实 ,这就是新消费财创新的一个重要力量来源。“新新人类”的消费价值之错乱现象 。

Starting from the viewpoint of human beings,the author discusses the Neo-Confucian explanation which is developed to cover the objective functions and constraints of micro-consumption theory 1ater. Since consumers' desires are endless,therefore the proper ways to deal with consumers' desires are either substituting the old products with new and good-quality products or presenting the new products without taking place of any old products over a period of time.As a matter of fact,the unlimitedness of the consumers' desires is one of the important forces which foster the innovation of any new consumers' products .The author also makes comment on new new human beings' disturbances about consumptive values.