高科技产品风险问题研究

Research on Business Venture of High-technology Products

高科技产品与传统产品相比 ,具有生命周期短、更新速率快、R&D强度大等特点 ,正是由于这些导致了开发高科技产品的高效益与高风险的伴随性、共生性。本文分析了高科技产品的风险形成机理 ,提出了探险性营销等规避风险。

Compared with traditional products, high technology products characterize short life period, high speed renovation and high R&D, which result in high profit and high risk. This paper makes an anatomy on the mechanism of the features of high technology products and put forwards some suggestions on how to avoid their business venture.