摘要
广告语言作为一种特殊文体 ,它不仅具有创意性欣赏价值 ,更具有商业性经济价值。如何将种类繁多、包罗万象的广告翻译得出神入化 ,而且能达到传递信息 ,促销商品的目的 ,是十分重要的。本文仅从商业广告翻译中存在的问题、翻译的基本原则、基本方法。
s:As a special style,the advertising language is not only creative,appreciate but also has the economic and commercial value.In order to achieve the goal of spreading information,selling the commodities,it's very important to translate the all_inclusive advertisements perfectly.So this article has a brief view on the problems:the basic principles,the methods and skills about the translation of the business advertisement.
关键词
广告语言
基本原则
基本方法
技巧
商业广告
翻译
advertising language
special style
basic principles
methods and skills
