市场分析是图书策划的前提——关于出版《专业英语阅读丛书》的实践

Reflections on Conditions of High Education

本文分析了我社《专业英语阅读丛书》的出版策划的两个主要方面 ,一是分析市场 ,寻找定位 ;二是找准切入点 ,有计划分阶段占领市场。同时指出面临激烈的图书市场的竞争 ,图书策划决定了图书的生存 。

This paper presents two main aspects of planning and publishing The Specialty English Reading Series. The first aspect is to analyze the market, and to find its status. And the second is to find the cut-in point, and to occupy the market step by step. It is also pointed out that, planning is the key factor determining existence of the book in the fierce competition, and market analysis is the premise of publication planning.