关于昆明世博园市场前景的预测

A Prediction of the Prospect Regarding the Market of Kunming World Horticultural Garden

根据深圳华侨城主题公园和国内主题公园的一般发展路径所给出的参考信息 ,本文对昆明世博园开业高峰期以后的前景作了探索。文中阐述了行政资源对主题公园的巨大作用 ,以及它的一次性特征 ;国内主题公园游客市场的一般发展轨迹 ,与国外主题公园游客市场发展轨迹的区别等观点 ,这是目前主题公园投资和经营过程中较为重要、但又展开不够的问题。

According to the reference information about the general developing path of the theme park in Shenzhen Overseas Chinese Town and other domestic theme parks, this paper makes an exploration of the prospect regarding Kunming World Horticultural Garden after its peak period of operation. This paper expounds the great role played by administrative resources to the theme parks and its characteristics: general developing track of tourist market in the domestic theme parks, the difference between foreign tourist market and domestic tourist market. This is a very important problem in the process of current investment and operation of theme parks.