关于洛阳旅游产品营销之研究——面向日本国际旅游市场旅游产品的设计

A Study on the Marketing of Tourism Products in Luoyang——Design of Tourism Products Facing Japanese Tourism Market

本文提出洛阳市应将玄奘故里、关林、杜甫坟墓加以适宜的规划并和龙门石窟形成主要旅游产品 ,以吸引日本游客 ,并制定了相应的营销方案。

The article points out that an appropriate plan should be made concerning Xuanzang's hometown,Guan Lin and Du Fu's Tomb to form main tourism products together with Long Men Rock Cave so as to attract more Japanese tourists. Corresponding marketing programs are also worked out.