战略的重新认识

Reconsidering of Strategy

本文从进化的角度来把握竞争的规律 ,提出企业应对竞争有两种方式 :即自然竞争和战略竞争。自然竞争是一个长期的、被动的、保守从而又是风险极低的应对竞争的过程 ,或者说是在进化过程中的“自然选择”的过程 ;而战略竞争是在自然竞争基础上的一种自觉的、革命性的、以主动调整自身行为来应对竞争的过程。由于在自然竞争中 ,形成有别于竞争对手的差异是生物有机体生存的前提条件 ,因此 ,寻找、建立和维持同竞争对手之间有价值的差异化就成为战略的本质。

In this article, the rules of competition are discussed from the point of view of evolution. And there are two methods, natural competition and strategy competition that an enterprise deals with competition. Natural competition is a process that lasts for a relatively long time, and one that is passive, conservative but low-risked, or it is a process that choose naturally during evolution. Strategy competition is, on the other hand, a process that is conscious and revolutionary, it is a process that adjusts actively its own behavior to deal with competition, and this process is based on natural competition. Since the forming of distinct characters differing from that of the other competitors is the precondition of the biological organism's existence, the nature of strategy is finding, establishing and maintaining valuable difference between the enterprise and its competitor.