定位类差的塑造

Creating the Orientational Difference of Classification

类差是不同产品类别在消费者心中所存在的差异 ,本文借助分类理论 ,揭示定位的位序建构 ,寻求类差塑造的一般战术。

The difference of classification is a kind of difference of different production in consumer's mind.In this article the author reveals the order construction in orientation and explores the tactics of creating the difference of classification with the help of the theory of classification.