实行客户经理制是商业银行的必然选择

Implementation of client's manager system is the necessary choice for the development of commercial bank

随着我国即将加入WTO ,外资银行必将在金融产品种类和服务方面对我国商业银行构成极大的威胁。本文正是在此背景下 ,提出在商业银行中全面实施客户经理制 ,充分论述了客户经理制对于改造现行业务流程 ,改变银行与客户关系之重要性 ,同时也阐述了其成功实施的必要保障。

In the process of entering WTO,the foreign investment banks are bound to imperil our nation's commercial banks in terms of the variety of financial products and services.Based on the current situation,the paper suggests that client's manager system should be put into practice in an all-round way at commercial banks.The paper also fully states that client's manager system plays an important role in the renovation of current bank's business management and the change of the relationship between banks and clients and how to guarantee its successful implementation.