摘要
如何抓住国家西部大开发的历史机遇发展云南经济 ,云南省委省政府将建设绿色经济强省作为重要战略目标之一。本文以’99世界园艺博览会的成功举办为范例 ,分析了建设绿色经济强省思想形成的经济社会基础 ,论述了绿色营销与绿色经济强省建设的相互关系 ,强调了绿色经济强省建设的核心问题是绿色营销。
How to catch the opportunity of Western China development to develop Yunnan Province's economy is one of the important strategic targets of constructing a strong green province called by Yunnan Provincial Party Committee and Government This article,on the example of successful 99 Expo, analysis the social base of constructing strong green economic province'idea and the relation between it and green marketing, and stresses green marketing is the kernel of constructing strong green economic province
出处
《生态经济》
CSSCI
北大核心
2001年第3期57-59,共3页
Ecological Economy