网上营销观念初探

Online Marketing Concepts is Primal Research

随着以电子商务为核心的网络经济的日益壮大和发展 ,传统的市场营销理论与观念发生了革命性的变革 ,网上营销观念也就应运而生。本文从分析企业营销观念的概念和演变入手 ,较为深刻地论述了网上营销观念的概念及其要点 ,指出突出服务、迅速及时、锐意创新是网上营销观念最为重要的要点。

The e-commerce is the core of online economy.Along with the development and expansion of the online economy,the traditional theories and concepts of marketing have greatly changed.Now the new online marketing concepts are generated.Starting from the analysis of the marketing concepts and changes,this paper lists the concepts and main points of online marketing concepts.Indicating that the dedicated services,prompt speed,and innovation are the several key points of the online marketing concepts.