房地产营销费用优化探讨

Optimization of the Marketing Expenditure in Real Estale

探讨利用数学反问题理论来解决房地产营销费用决策中的难题 .首先建立传统的营销费用房地产购买的数学模型 .积累一定数量的数据之后 ,再利用数学反问题理论对模型进行改进 ,反推各种影响系数 ,使房地产公司在营销决策时可确定出合理的营销费用 .

This paper deals with the problem of expenditure in real estate marking with the method of mathematical anti question.A traditional real estate marketing expenditure purchasing method is established.Then,after the accumulation of data in real estate market,the company can use the theory of mathematical anti question to get the most suitable coefficient and modify the model already established.In this way the real estate enterprises can reduce the risks and the expenditure in making marketing decision.