改革开放给上海汽车工业带来了曙光——上海大众谈判中几个主要问题的回顾

A Reform and Opening Up Brings The Dawn For Shanghai Auto Industry

本文回顾了改革开放20年以来上海汽车工业的深刻变化和长足进步。详细介绍了上海大众轿车合资项目成功的经验,包括项目的提出、合作对象的选择、车型的定位、国产化、营销与社会服务等问题。

The great changes and advancement of Shanghai auto industry for 20 years of a reform and opening up are reviewed in this paper. The successful experiences of SVW car-making joint venture project are detailed introduced including putting forward the project attracting foreign partners, positioning vehicle models,a road of rolling development,localization,marketing and service etc.