“赛福拉”理念敦促化妆品销售改革的到来(日)

Sephora Idea Urge the Reform of Cosmetic Distribution

介绍了目前在欧美化妆品销售中盛行的一种新模式“赛福拉”的起源及其连锁店在法国本土、欧美和日本迅速发展的现状。“赛福拉”受到消费者和化妆品制造商欢迎的原因 ;传统百货商店在经营化妆品时的弊病 ;“赛福拉”还将向更加完美的形式发展 ,以适应剧烈的市场竞争。

Recently,a new kind of channel of Sephora is in vogue in cosmetic sales in America and Europe.The origin of Sephora and the development situation of its chain store in France,America,Europe and Japan,the reason of Sephora favored by customers and manufacturers,and the evils for traditional shops in running cosmetics are introduced in this paper.Sephora will continue to develop perfectly in order to fit the sharp market competition.