教育营销和教育营销战略

Education Marketing and its Strategy

本文针对如何改善学校内部经营管理以提高办学效益 ,如何对与教育有关的市场进行深入研究的问题 ,提出教育营销的观点及策略。旨在通过引进教育营销的理念和模式 ,在面向社会自主办学的过程中 ,逐步建立起内部符合教育规律 ,外部适应市场经济需要的竞争机制 。

This paper tends to discuss the view and strategy of education marketing which would improve the school management and the method to research the education market.With the idea and mode of education marketing we can set up the competition system which would suit the education regulation and market economy in the process of operation facing to the society.And in that case education can develop in harmony with the need of society and environment.